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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Publisher : Routledge; 1st edition (31 March 2021)
Language : English
Paperback : 244 pages
ISBN-10 : 0367786923
ISBN-13 : 978-0367786922
Item Weight : 362 g
Dimensions : 15.2 x 1.52 x 22.9 cm
Country of Origin : India
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