Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT […]
Tag: studies
Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. Publisher : Routledge; 1st edition (31 March 2021) Language : English Paperback […]
Taxmann’s Digital Marketing – Thorough, up-to-date book on digital marketing principles, analytics, etc., including AI, AR, and VR presented via case studies, visual presentations, etc.
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book delves into the fundamental principles of the following: Digital MarketingVarious Tools InvolvedVarious Phases from Planning to ExecutionUnderstanding Consumer BehaviourEthical IssuesAssessment and AnalyticsUnlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is […]