Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT […]
Tag: Routledge
Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. Publisher : Routledge; 1st edition (31 March 2021) Language : English Paperback […]
Virtual Teams Across National Borders (Routledge Frontiers in the Development of International Business, Management and Marketing)
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, continuous distant communication, critical interdependence […]