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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Price: ₹3,058.00
(as of Mar 05, 2024 10:01:30 UTC – Details)



this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Publisher ‏ : ‎ Routledge; 1st edition (31 March 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 244 pages
ISBN-10 ‏ : ‎ 0367786923
ISBN-13 ‏ : ‎ 978-0367786922
Item Weight ‏ : ‎ 362 g
Dimensions ‏ : ‎ 15.2 x 1.52 x 22.9 cm
Country of Origin ‏ : ‎ India

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