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Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.
Publisher : Idea Group,U.S. (30 April 2012)
Language : English
Hardcover : 248 pages
ISBN-10 : 1466608854
ISBN-13 : 978-1466608856
Item Weight : 1 kg 350 g
Dimensions : 21.59 x 1.6 x 27.94 cm
Country of Origin : USA