Advances in Digital Marketing and eCommerce: Second International Conference, 2021 (Springer Proceedings in Business and Economics)

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, […]

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how […]