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This book delves into the fundamental principles of the following: Digital MarketingVarious Tools InvolvedVarious Phases from Planning to ExecutionUnderstanding Consumer BehaviourEthical IssuesAssessment and Analytics
Unlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is targeted primarily at academic courses with the flexibility to support graduate and postgraduate programs.
The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features: [Discussion on Emerging Areas in E-Marketing] has been included in this book on the following topics:
o Impulse Buying Behaviour
o Frugal Marketing
o Latest Developments in E-Business Analytics
o Attempts have also been made to address some of the most sought-after tools in digital marketing
§ Augmented Reality (AR)
§ Virtual Reality (VR)
§ Artificial Intelligence (AI)
§ Digital Display Boards [Rich Pedagogy] which includes:
o Visual representation of data/concepts in tables and charts for easy comprehension
o Real-time snapshots from the web
o Relevant case studies
o Appropriate data points from various reports [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing [Relevant Case Studies/Caselets] for understanding the applicability of the concepts [Data from Various Reports for Ease in Understanding] the context presented in the book [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter
The detailed contents of the book are as follows: Introduction to Digital MarketingMarket Segmentation, Targeting and PositioningOnline Consumer BehaviourStrategic Digital MarketingDirect Marketing and E-Mail MarketingInternet Marketing and AdvertisingSocial Media MarketingSearch Engine Optimisation (SEO) Electronic Customer Relationship ManagementE-Payment SystemsMobile Marketing and Video MarketingE-Commerce and S-CommerceBusiness Website MarketingSmart Marketing and Interactive MarketingFacebook and Instagram MarketingLinkedIn and Twitter MarketingEthical Digital MarketingDigital Marketing EnvironmentEmerging Issues in E-MarketingOnline Communication MediaE-Business Analytics
From the Publisher
Publisher : Taxmann Publications Private Limited; 2023rd edition (24 June 2023); Taxmann Publications Private Limited, 59/32, New Rohtak Road, New Delhi-110005, Email Id: sales@taxmann.com, Phone Number: 011-45562222
Language : English
Paperback : 408 pages
ISBN-10 : 9356223467
ISBN-13 : 978-9356223462
Item Weight : 480 g
Dimensions : 27.94 x 25.4 x 2.54 cm
Country of Origin : India
Net Quantity : 1 Count
Packer : Taxmann Publications Private Limited, 59/32, New Rohtak Road, New Delhi-110005, Email Id: sales@taxmann.com, Phone Number: 011-45562222
Generic Name : B Com Books, M Com latest Books, MBA 2023 Books, BBA Books, Digital Marketing, Market Segmentation, Marketing Strategies, Strategic Digital Marketing, Undergraduate Couse Material, Postgraduate Courses Books