Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. Publisher ‏ : ‎ Routledge; 1st edition (31 March 2021) Language ‏ : ‎ English Paperback ‏ […]

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how […]