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In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge – from budgeting techniques to marketing strategic planning to an introduction to career specialization areas – that will help ensure you are equipped for success as a marketing professional.
In this book you will:
Learn how to build a marketing plan, Get an understanding of the various marketing specialization areas, Pick up approaches and resources to demonstrate marketing return on investment, Grasp how to self-evaluate your skills and competencies
The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.
The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.
By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
From the Publisher
Get equipped with the tools to plan and allocate resources.
Streamline your organization’s marketing functions with this useful manual.
Delve into the practical applications of marketing management in the real world.
Know how to satisfy the consumer’s needs and demands.
Understand how various information systems work.
Study what tools are available and how they can work for you.
Publisher : Vibrant Publishers; 3rd edition (14 November 2023); Vibrant Publishers, A1205, Paras Business Centre, Kasturba Road No.1, Next to Kasturba Road Police Station, Borivali East, Mumbai 400066. Ph: 9769402405
Language : English
Paperback : 274 pages
ISBN-10 : 1636511783
ISBN-13 : 978-1636511788
Reading age : 16 years and up
Item Weight : 322 g
Dimensions : 13.97 x 1.57 x 21.59 cm
Country of Origin : India
Packer : Vibrant Publishers, A1205, Paras Business Centre, Kasturba Road No.1, Next to Kasturba Road Police Station, Borivali East, Mumbai 400066. Ph: 9769402405
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