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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
Publisher : Rowman & Littlefield (15 February 2023)
Language : English
Paperback : 220 pages
ISBN-10 : 1538176386
ISBN-13 : 978-1538176382
Reading age : 18 years and up
Item Weight : 622 g
Dimensions : 17.83 x 1.93 x 24.82 cm