Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT […]
Tag: Communications
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape. Publisher : […]
Internet Resources for Integrated Marketing Communications
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] ASIN : 0030259592 Publisher : South-Western (29 September 1999) Language : English ISBN-10 : 9780030259593 ISBN-13 : 978-0030259593 Item Weight : 136 g Country of Origin : India [ad_2]