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This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.
Publisher : Cengage India Private Limited; 2nd edition (15 October 2021); Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Language : English
Paperback : 200 pages
ISBN-10 : 9355730306
ISBN-13 : 978-9355730305
Item Weight : 300 g
Dimensions : 20.3 x 25.4 x 4.7 cm
Importer : Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Packer : Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Generic Name : Book