Concept Building Approach to Digital Marketing

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This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.

Publisher ‏ : ‎ Cengage India Private Limited; 2nd edition (15 October 2021); Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Language ‏ : ‎ English
Paperback ‏ : ‎ 200 pages
ISBN-10 ‏ : ‎ 9355730306
ISBN-13 ‏ : ‎ 978-9355730305
Item Weight ‏ : ‎ 300 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Importer ‏ : ‎ Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Packer ‏ : ‎ Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1422
Generic Name ‏ : ‎ Book

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