Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] As the year 2021 marks hundred years of Case Method, this book is dedicated to its various dimensions in teaching and research. The Case Method has been used extensively around the world to inculcate, analytical skills, decision making and critical thinking among management students. Similarly, research using this […]
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Taxmann’s Digital Marketing – Thorough, up-to-date book on digital marketing principles, analytics, etc., including AI, AR, and VR presented via case studies, visual presentations, etc.
Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book delves into the fundamental principles of the following: Digital MarketingVarious Tools InvolvedVarious Phases from Planning to ExecutionUnderstanding Consumer BehaviourEthical IssuesAssessment and AnalyticsUnlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is […]