Marketing Metrics First Step Towards Marketing Analytics

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] Dr. Anurag Dugar has more than 22 years of enriching experience in teaching, training and practice of Marketing. His teaching interests are Brand Management, Services Marketing and Consumer Behavior. His research is mostly in the area of Brand Management and Consumer Behavior. Along with a doctorate, he is […]

Taxmann’s Digital Marketing – Thorough, up-to-date book on digital marketing principles, analytics, etc., including AI, AR, and VR presented via case studies, visual presentations, etc.

Price: [price_with_discount](as of [price_update_date] – Details) [ad_1] This book delves into the fundamental principles of the following: Digital MarketingVarious Tools InvolvedVarious Phases from Planning to ExecutionUnderstanding Consumer BehaviourEthical IssuesAssessment and AnalyticsUnlike conventional texts, efforts have been made to help students understand assessing the inward flow while applying various tools in digital marketing. This book is […]