Description
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Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.
Publisher : John Wiley & Sons Inc; 1st edition (12 April 2001)
Language : English
Paperback : 284 pages
ISBN-10 : 0471496456
ISBN-13 : 978-0471496458
Reading age : 10 years and up
Item Weight : 510 g
Dimensions : 19.05 x 1.63 x 23.5 cm
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