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Based on building a storybrand by new York Times bestselling author don Miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ Lives. To solve this dilemma, don Miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the storybrand messaging framework across key customer touch points to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
From the Publisher
Lots of marketing agencies will sell you new logos, color schemes, and brand guidelines followed by Facebook ads and slick landing pages. But without a sales funnel in place, most of that stuff won’t work. If you’ve been wasting money on marketing, author Donald Miller will help you stop that waste in its tracks. Follow the easy-to-understand blueprint in Marketing Made Simple to increase sales, grow your mission, and connect with customers.
Description
The 8-step plan every self-employed coach needs to be successful. Learn how to expand your company and reach new customers. A transformational, yet practical plan to finding the fulfillment you have been searching for in your life and work. Learn to clarify your message so customers will listen. Learn to lead a team, sell more product, and run a business. Easy-to-understand blueprint to increase revenue, grow your mission, and connect with customers.
Job Role
Coaches, consultants Small business owners and entrepreneurs Anyone seeking personal and professional development Marketing, branding, communications, business owner Manager, individual contributor, small business owner Marketing, designer, copywriter, business owner
Real World Examples
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Number of Pages
256 244 224 240 240 208
Audiobook Length
4 hrs and 30 mins 4 hrs and 36 mins 5 hrs and 20 mins 4 hrs and 56 mins 6 hrs and 55 mins 4 hrs and 19 mins
Publisher : HarperCollins Leadership (15 July 2020); HarperCollins India Private Limited, A-75, Sector 57, Noida, Uttarpradesh – 201301, Tel no : 0120-4044800
Language : English
Paperback : 240 pages
ISBN-10 : 1404114246
ISBN-13 : 978-1404114241
Item Weight : 90 g
Dimensions : 20.3 x 25.4 x 4.7 cm
Country of Origin : USA
Net Quantity : 1.00 count
Generic Name : books
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