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COMBO includes the following THREE books:
BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:
What is digital marketing?Create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing success
BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
Define marketing management in an organization, understand its functions and elementsKnow the business responsibilities of a marketing manager and marketing departmentDescribe tools that can help you navigate your role as a marketing managerUnderstand the relationship between strategy and marketingKnow how to use marketing to manage customer relationships
BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:
Define strategic statements in an organization, understand its functions and elementsUnderstand industry life cycles and industry structuresUnderstand Porter’s Five Forces and its effect on strategic analysis and developmentUnderstand strategy formulation and strategy levelsUnderstand strategy execution do’s and don’ts
Publisher : Vibrant Publishers (1 January 2020); Vibrant Publishers
Language : English
Paperback : 192 pages
ISBN-10 : 1636510485
ISBN-13 : 978-1636510484
Item Weight : 810 g
Dimensions : 21.59 x 13.97 x 8.13 cm
Country of Origin : India
Net Quantity : 810 Grams
Importer : Vibrant Publishers
Packer : Vibrant Publishers
Generic Name : Book
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