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Understand what is marketing – Your business needs a practical marketing plan to reach the right customers at the right time and convey how your products/services are just what they need. Marketing Management Essentials is just the right guide for business owners and marketers to learn the fundamentals of marketing and get started with marketing products/services the right way. In this book, you will:
Learn how to build a marketing planGet an understanding of the various marketing specialization areasPick up approaches and resources to demonstrate marketing return on investmentGrasp how to self-evaluate your skills and competencies
Market intangible services – Promoting and marketing products is different than marketing intangible services. Services focus on the experience and hence, require a different marketing approach. Vishal Desai shows how to do this in Services Marketing Essentials. This book will help you to:
Understand the Extended Services Marketing MixLearn the different models of service qualityGauge consumer wants and perceptions to meet their expectationsCreate a pricing strategy according to your service business type
Go digital – Digital marketing is a feasible avenue for small businesses to promote their products and services. With its cost-effective features and options to organically market your business, it is an essential skill that every marketer should master. Digital Marketing Essentials will act as a starter guide to make you aware of all the options available to digitally market your business. Some of the things that you will learn from this book include:
Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing success
ASIN : B0CN124BJN
Publisher : Vibrant Publishers (1 January 2023); Vibrant Publishers, A1205, Paras Business Centre, Kasturba Road No.1, Next to Kasturba Road Police Station, Borivali East, Mumbai 400066. Ph: 9769402405
Language : English
Paperback : 688 pages
Reading age : 16 years and up
Item Weight : 840 g
Country of Origin : India
Packer : Vibrant Publishers, A1205, Paras Business Centre, Kasturba Road No.1, Next to Kasturba Road Police Station, Borivali East, Mumbai 400066. Ph: 9769402405