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Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
Publisher : Pearson Education India; 3rd edition (1 January 2008)
Language : English
Paperback : 584 pages
ISBN-10 : 8131725197
ISBN-13 : 978-8131725191
Item Weight : 885 g
Dimensions : 20.3 x 25.4 x 4.7 cm
Country of Origin : India