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INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal.
Publisher : Cengage Learning India Pvt. Ltd. (1 September 2022); Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1567
Language : English
Paperback : 576 pages
ISBN-10 : 9355734573
ISBN-13 : 978-9355734570
Item Weight : 1 kg 50 g
Dimensions : 20.3 x 25.4 x 4.7 cm
Country of Origin : India
Importer : Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1567
Packer : Cengage Learning India Private Limited 7th Floor, Fusion Square Plot no. 5A & 5B Sector-126, Noida Uttar Pradesh-201303 Tel : 0120 684 1567
Generic Name : Book