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In today’s digital age, marketing has evolved beyond traditional methods to encompass a wide range of online channels and strategies. “Digital Marketing Unleashed: Embracing the Future of Marketing” by Navin Das provides a comprehensive overview of the ever-changing landscape of digital marketing, equipping readers with the knowledge and tools they need to succeed in today’s competitive business environment. The book begins by tracing the evolution of digital marketing from its early days to the sophisticated and data-driven strategies used today. It explores the various channels and platforms that marketers can use to reach their target audience, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. The author delves into the importance of data and analytics in digital marketing, emphasizing how businesses can use data to track their campaigns, measure their results, and make informed decisions. He also discusses the emerging trends that are shaping the future of digital marketing, such as artificial intelligence (AI), machine learning, and augmented reality. “Digital Marketing Unleashed: Embracing the Future of Marketing” is a valuable resource for businesses of all sizes that are looking to harness the power of digital marketing to achieve their goals. The book is packed with practical advice and actionable strategies that can be implemented immediately to improve marketing performance. Key takeaways: ●Digital marketing is essential for businesses of all sizes to reach a wider audience, build brand awareness, generate leads, and increase sales. ●The book provides a comprehensive overview of the various channels and platforms used in digital marketing, including SEO, PPC, social media, email, and content marketing. Overall, “Digital Marketing Unleashed: Embracing the Future of Marketing” is an essential guide for businesses that want to succeed in today’s digital world.
Publisher : Adhyyan Books (15 January 2024); 9321372724
Language : English
Paperback : 259 pages
ISBN-10 : 935847632X
ISBN-13 : 978-9358476323
Reading age : 13 years and up
Item Weight : 310 g
Dimensions : 21.59 x 13.97 x 1.47 cm
Country of Origin : India
Packer : 9321372724
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