Digital Marketing: Strategic Planning & Integration


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An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.

From the brand

sagesage

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

Sage South Asia New Release

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Atlantic Publishers and Distributors Pvt Ltd, Established in 1977 acclaimed for excellence in academic, professional and general publishingModern high-tech offices and distribution warehouses spread over 100,000 sq. ft.Professional and dedicated team of over 150 employeesIndia’s leading distributor of booksGlobal supply chain of over 14 million titles with time-bound deliveriesMillions of books available off-the-shelf in wide spectrum of subjects

bookbook

Covers all subjects including STM, Bio-Sciences, Geo-Sciences, Social Sciences, Humanities & LiteraturePan-India presence through a strong network of distributors, booksellers, library vendorsMajor player on popular e-commerce portals like Amazon and Flipkart Atlantic Library Division caters to leading universities, IITs, IIMs, educational and research institutionsState-of-the-art printing, binding and logistics infrastructure

bookbook

Covers over 20,000 institutions through exhibitions, print catalogues and e-marketing campaignsProvides book production (POD), pick-pack-ship and warehousing services to publishersFour decades of experience in publishing and distribution

Publisher ‏ : ‎ SAGE Publications India Pvt Ltd; Adapted edition (19 September 2023); SAGE Publications India Pvt Ltd, B 1/I-1 Mohan Cooperative Industrial Area, Mathura Road, New Delhi 110 044, India, Tel: +91-11-4053 9222, Fax: +91-11-4053 9234
Language ‏ : ‎ English
Paperback ‏ : ‎ 396 pages
ISBN-10 ‏ : ‎ 935388540X
ISBN-13 ‏ : ‎ 978-9353885403
Reading age ‏ : ‎ 7 years and up
Item Weight ‏ : ‎ 490 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.00 BOOK
Packer ‏ : ‎ SAGE Publications India Pvt Ltd
Generic Name ‏ : ‎ Book

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