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Digital Marketing
Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors
Designing & Managing the Supply Chain
Long established as one of the most authentic and comprehensive texts on the subject area, Designing and Managing the Supply Chain focuses on one crucial element of an organization’s success: the link between the value it provides and its supply chain strategies. The title lays great emphasis on both the basic tenets of the subject area as well as supply chain strategies such as flexibility, sustainability, and risk mitigation. The 4th edition includes recent developments in the subject area such as digitization, advanced analytics, machine learning, artificial intelligence, automation, and how these developments are changing the way companies manage business, from demand planning and promotional decisions, all the way to financial planning. India-specific supply chain management strategies and insights have been included across the chapters. Also, this edition includes more solved numerical problems related to various topics of SCM and specific inputs on the use of analytics in the subject area. Salient Features: 1. New! Three new chapters on supply chain flexibility (Ch 11), supply chain risk management (Ch 13), and sustainable supply chains (Ch 14) 2. New! Sections on link between customer value and supply chain strategies, business analytics and smart pricing, new technologies such as IoT, blockchain and their impact of supply chain, etc. 3. New! Analytical exercises across the chapter-end materials 4. New! More solved examples across the chapters 5. India-specific supply chain context added through the inclusion of cases, examples and exhibits on Indian organizations such as Asian Paints, Delhivery, PM Gati Shakti, FCI, Maruti etc.
ASIN : B0C5B6R82N
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