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This edition of Basic Marketing builds upon its pioneering beginnings that introduced the “four PS” to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers’ needs.
Publisher : McGraw Hill Education; 15th edition (1 July 2017)
Language : English
Paperback : 880 pages
ISBN-10 : 0070620180
ISBN-13 : 978-0070620186
Item Weight : 1 kg 100 g
Dimensions : 45.7 x 7.6 x 60.2 cm
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