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Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
Learn the process of coming up with a marketing strategyNavigate through the sea of social media platforms and create platform-specific contentExplore hashtags: Know when, where, and how to use themUnderstand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
From the Publisher
Read the history of social media and get a succinct introduction to all major social media platforms.
Understand why social media marketing is the new sensation and why it’s right for you.
Get an in-depth coverage of crucial features of platforms like Facebook, Instagram, X, Pinterest, and YouTube.
Discover the four Cs of content marketing and create content that resonates with your customers.
Measure marketing campaigns with metrics like ROI, response rate, engagement rate, social share of voice, and conversion rate.
Make sure you adhere to the unspoken rules of the social media marketing world.
Publisher : Vibrant Publishers (27 January 2024)
Language : English
Paperback : 294 pages
ISBN-10 : 1636512186
ISBN-13 : 978-1636512181
Reading age : 16 years and up
Item Weight : 342 g
Dimensions : 13.97 x 1.68 x 21.59 cm
Country of Origin : India
Importer : Vibrant Publishers, A1205, Paras Business Centre, Kasturba Road No.1, Next to Kasturba Road Police Station, Borivali East, Mumbai 400066. Ph: 9769402405
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