Digital Marketing B.Com 4th Semester Syllabus Prescribed by National Education Policy (NEP)

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1. BASICS OF MARKETING 2. AN INTRODUCTION TO DIGITAL MARKETING 3. AN INTRODUCTION TO WEBSITES 4. SEARCH ENGINE OPTIMISATION 5. GOOGLE ADS 6. CUSTOMER RELATIONSHIP MANAGEMENT 7. INTRODUCTION TO WEB ANALYTICS 8. SOCIAL MEDIA MARKETING 9. INTRODUCTION TO YOUTUBE 10. E-MAIL MARKETING 11. BUDGETING IN DIGITAL MARKETING ● FREQUENTLY ASKED QUESTIONS ● DIGITAL MARKETING GLOSSARY

ASIN ‏ : ‎ B0BWYQ228K
Publisher ‏ : ‎ SBPD Publishing House; First Edition (1 January 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 236 pages
Reading age ‏ : ‎ 15 years and up
Item Weight ‏ : ‎ 400 g
Dimensions ‏ : ‎ 26 x 17 x 2 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1.00 Piece
Generic Name ‏ : ‎ Text Book

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