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Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.
With thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context.
Features –
Introduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape Updated Case Studies of firms across the digital marketing ecosystem Inclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management Review of Digital Marketing Technology/Tools Landscape and Key Digital AdvertisingTrends in IndiaFocus on digital marketing careers through an advanced T-Shaped Growth Marketer Model
Publisher : Pearson Education (29 June 2023); Pearson Education
Language : English
Paperback : 512 pages
ISBN-10 : 935705961X
ISBN-13 : 978-9357059619
Item Weight : 710 g
Dimensions : 20.3 x 25.4 x 4.7 cm
Country of Origin : India
Net Quantity : 1 Piece
Importer : Pearson Education
Packer : Pearson Education
Generic Name : Textbook
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